Lay’s “Unlimited Choices” (Matrix)

This is how the idea came to life. Gaby and I were working over the weekend, trying to figure out how to launch Lay’s new All Dressed chips in the U.S. while also finding a way to highlight the more than 100 flavors Lay’s offers. I mentioned The Matrix, and she paused and said, “Wait, is that an idea? Like instead of pills, Morpheus offers chip after chip?” And I said, “Oh my God, and he has so many to show that he ends up following the guy around all day, interrupting him with more and more options.”

It was magic. We laughed so much while working on this project. It was a true milestone for us. The shoot was absolutely wild. We filmed with Taika Waititi. We laughed until we cried, and cried until we laughed. I am endlessly grateful for this one.

Credits:
CCO: Mark Gross
ECD: Pat Burke
Art Director: Gaby Bates
Writer: Frank Viglione