KFC’s Big Ass Wet Nap

KFC brought back a fan-favorite sauce: Original Honey BBQ. To celebrate its gloriously messy return, we wanted to do something big, bold, and impressive. I spent days overthinking high-impact, groundbreaking ideas, then my creative partner Gaby walked up and said, “Wait… let’s just make a big ass wet nap.”

So, yeah.

We did that.