SUPER BOWL LVII: ELECTRIC BOOGIE
A creative milestone I never thought I'd ever achieve. I am infinitely fortunate to have worked with so many creative folks during this at Highdiive. This spot performed incredibly high in terms of efficiency during the Super Bowl so…when in doubt, write a million dancing animal scenes. I lost count of all the obstacles we had to face to make this possible. I’ll list credits but if you worked on this project with me and are reading this right now, I want to let you know that you made this copywriter’s soul sing. Thank you.
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SHAGGY MUSIC VIDEO
Producing a music video with Shaggy and the Jeep Wrangler wasn’t on my 2023 bingo card but I’ll take it.
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CREDITS
Agency: Highdive
Co-Founder/CCO: Chad Broude
Co-Founder/CCO: Mark Gross
ECD: Nathan Monteith
Creative: Matt Collier
Creative: Wayne Robinson
Creative Director: Jorge Pomareda
Art Director: Gaby Strnad
Copywriter: Frank Viglione
Partner, Lead Account Director: Kaley Lambeth
Account Director: Melody To
Head of Production, Executive Producer: Jen Passaniti
Executive Producer: Carolina Velez
Senior Producer: Lindsay Vetter
Director of Business Affairs: Kelley Beaman
Senior Business Affairs Manager: Joanna Peltier
Editorial: Cutters Chicago
Executive Producer, Cutters: Heather Richardson
Producer: Yianni Frangos
Editor, Cutters: Michael Lippert
Assistant Editor, Cutters: Jackie Cohen
Celebrity Talent Procurement/Music Supervision: Creative License
Music: Performed and Produced by Shaggy, Co-produced by Shane Hoosong. Mixed by Robert “Hitmixer” Orton
Music Consultants/Producers: South Music
Creative Directors: Matt Drenik, Dan Pritikin
Sound Design: Robin Holden
HOP: Ann Haugen
Producer: Allison Lapinski
Production: Mill Direction
Director: Nic Yiallouris
Producer: Peter Keenan
Director of Photography: Paul Meyers
VFX:
Creative Director: Andrew Pellicer, Carsten Keller, Fabian Frank
VFX Supervisor: Andrew Pellicer
Executive Producer: Larissa Berringer
Producer: Mike Trivisonno, Jamie Hughes, Elle Lockhart
Shoot Supervisor: Andrew Pellicer
2D Lead Artist: Andrew Pellicer, Johan Alfort
3D Lead Artist: Ted Harrison
2D Artist: Rex Carter, Sandra Ross, Harimander Khalsa, Tamir Sapir, Rob Hagan, Seki Doru Ondun, Lucas Carracedo, Gangadharam Raja, Priyansh Gupta
3D Artist: (animation) Chris Welsby, George Rigby, Rachel Ward, Fatih Dogan, Jesus Parra, Shiny Rajan, Mari Chung, Gog Mkrtchyan (asset) Fiona Taylor, Jean Grandgirard, Joao Pires, Khaled Sabry, Maximilian Mallmann, Paolo Ceresa, Silvia Bartoli, Shane Dioneda (generalist/lighting) Will Laban, Jack Enever, Margaux Huneau, Luke Webster, Quentin Mourier, Anthony Bloor, Jeff Masters, Steve Eisenmann (fx simulation) Hamish Ballingall, Luke Dadley, Paul Carouge, Thanos Topouzis.
Finish Artist: Anthony Jarvis
Matte Painting: Derry Frost, Paresh Kumar Swain
Designers: Leidy Junco, Adrian Navarro, Devin Hayes
Storyboards: Syd Fini
Production Coordinator: Allison Hemingway