Hardin's Creek is the next generation of whiskey for James B. Beam Distilling Co. And a VERY small team was in charge of launching it. With guidance from Alec, and Brian, my partner Gaby and I had free reign to design and tell the story of Beam's history as they released two limited-edition whiskeys.


Because whiskey fans everywhere were so intrigued from the get, I decided to break every social rule I ever learned. To tell our story in the form of poetic microblogs. Microblogs found on our very own social channels.

Scroll and immerse yourself in the whiskey-defining experience that is Hardin's Creek. 

SOCIAL

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