Hardin's Creek is the next generation of whiskey for James B. Beam Distilling Co. And a VERY small team was in charge of launching it. With guidance from Alec, and Brian, my partner Gaby and I had free reign to design and set the tone of Beam's history.
We landed on creating a sort of virtual gallery, a museum on social media, a place where whiskey aficionados could explore every facet of these two extremely rare James B. Beam whiskeys.
Because whiskey fans everywhere were so intrigued from the get, I decided to break every social rule I ever learned. To tell our story in the form of poetic microblogs. Microblogs found in our very own Instagram captions.
Scroll and immerse yourself in the whiskey-defining experience that is Hardin's Creek.