Dodge's tone is about kicking ass and taking names. If you were addicted to adrenaline, if you wanted to join a community of muscle car enthusiasts with a devil may care attitude--you drive a Dodge. My partner and I had a lot of fun thinking of concepts and writing for the Dodge brand. I liked to approach every post by asking myself, "Does this line sound like an action movie one-liner?"
If it looked badass and sounded cool or funny, Dodge loved it. I am proud to say that many of the posts featured here broke engagement records for FCA.