The Jeep brand has a heritage that goes back. Like World War ll back. It's arguably one of the contributing factors that helped America win the war. While Jeep hasn't forgotten its roots, the brand today aims to capture thrill-seeking adventures far and wide. In a Jeep, there is never a bad day for an adventure. And although this has been the most challenging automotive brand I've worked on, it has been by far the most fulfilling with my brilliant art director, Gaby.
MADE FOR WHAT YOU'RE MADE OF
There is this innate flame we all carry. The primal urge to go out in nature to test ourselves. The Jeep Grand Cherokee is Made For What You're Made Of. It is the apex of what it means to be born free.
I worked tirelessly with Gaby, and our fearless creative leads, Chad and Nathan to write many of the scenes featured in this edit. This piece will always have a close place in my heart because it was my first high-end shoot and I have the folks at Highdive to thank for bringing me on board for it.