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Image by Marjan Blan | @marjanblan

Beam wanted to stake their claim as defining American Single Malt Whiskey.


So what better way to define the category than to focus on...focus?


American Single Malt takes a bunch of singular grains, and focuses the absolute living shit out them. The result? A flavor profile unlike any other.

Much like whiskey, when you focus on what matters, you get a lot more out. 


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