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Image by Marjan Blan | @marjanblan

I began working on GMC during the launch of their Like A Pro campaign. Every line of copy had to end with the phrase “Like A Pro.” It proved challenging, but in retrospect, it was a fun creative exercise. GMC’s messaging aimed to be the truck brand for those who strived to do more. To be more than a professional grade. To be a professional in all aspects of life.

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Image by Marjan Blan | @marjanblan
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