Buick had a small problem. Clever as it was, fans were uh...kinda pissed when our digital spot didn’t give them a brownie recipe. We surprised upset fans with a sweet note and a box of brownies. Guess who wrote the note? Do not ask me to gift wrap things for you, it won't look as good as this.
Surprise and Delight
Buick’s tone was all about being the center of attention. It aimed to be young and stylish to break away from its old man stigma. So these posts aim to capture the joy of driving a Buick like the hipster you are.